Privacy Policy
Our Privacy Policy We collect and use personal information strictly for the purpose of political outreach. Our goal with this privacy policy is to set a higher standard for political engagement efforts, and we are open to suggestions and improvements in this attempt.
What kind of information do we collect and how do we use it? We collect personal information, demographic information, issue-based voting interests, and past political support and affiliation.
Personal information includes: Name, address, phone number, and email. We use this information to contact you. This data is collected and used with express consent.
Demographic information includes: Sex, language, and approximate age. We make best efforts to have volunteers contact voters in their own language.
Issue-based interests include: Policy-based issues like climate change. We might send direct mail or other specific communications on the issues you have identified as important to you.
Political support and affiliation includes: Whether you are a member of the Liberal Party of Canada, whether you have been a member in the past, and your level of involvement in politics. We use this information to engage with existing members, identify supporters, and encourage others to become members.
How do we collect your information
- Direct interactions with you, including conversations at the door and on the phone, direct interactions on social media, email/mail, and forms filled out on our website, or through text messages.
- When it is reasonably understood that the information is public, including when you provide your political views and support in a public forum or setting. This includes signs you put on your lawn, and social media posts in community groups.
Web Analytics, Tracking, and Digital Tools We use a variety of digital tools to enhance our online presence, track engagement, and analyze website performance:
- Meta Pixel and Google Tag Manager: These tools help us measure the effectiveness of our online advertising, improve ad targeting, and match user profiles across platforms. They may collect information such as IP addresses, browser types, pages visited, and interactions with our content.
- MS Clarity, Google Analytics, and Google Search Console: We use these analytics tools to understand how visitors interact with our website, improve user experience, and optimize content. These tools collect information about your browsing behavior on our site, including pages visited, time spent on each page, and actions taken.
These tools may use cookies or similar technologies to identify your browser or device. The information collected is generally anonymized and aggregated, though in some cases it may be linked to personal information you’ve provided to us or to these third-party platforms.
Enforcing your Rights If you would like to access, correct, or delete any of your information, or if you have a complaint regarding privacy you would like to register with our campaign, please contact our local privacy officer: Alex Mulligan ([email protected]) Our privacy officer will communicate with you directly to verify your identity and to resolve your request or concern within a reasonable time period (our goal is within 3 business days).
Right to Access You have a right to access and know what information we have collected about you. Send our privacy officer a request at [email protected], and you will receive any personal information about you that our local campaign has access to.
Right to Correct You have a right to correct any information we hold about you. Send our privacy officer a request at [email protected].
Right to Delete You have a right to delete information we hold about you. Send our privacy officer a request at [email protected].
Safeguarding your Personal Information Most information is stored in our database and in Google Sheets. Access to this data is compartmentalized and restricted to those who have a need to access it, through access controls. Supporters are trained to collect personal information through interactions with you, and are trained to ensure safeguards remain in place. Volunteers who perform data processing work receive additional privacy training. We also maintain an email list in CRM, secured by two-factor authentication, and some volunteer and donor information is maintained using Google Drive. To ensure a high level of security, only a small number of individuals have access to this information.
Oversight & Auditing We welcome auditing from privacy experts should there be interest from academic experts in the field.